When people think of interior design, the first thing that usually comes to mind is aesthetics!  It’s often seen as simply making a home look beautiful, but in reality, it’s so much more than that. Great design is so much more than a pretty picture. It’s about how your home works for you, how it supports your lifestyle and how it makes you feel every single day.

For us, interior design is what’s fixed to the house when you walk through the door. It’s the flooring, tiles, carpet, fixtures and fittings. It’s your kitchen, bathrooms, laundry and custom joinery. The permanent elements that give your home structure, flow and functionality. Unlike styling, which can be moved or changed, interior design shapes the way you live every day.

Kitchen design is all about flow. When we’re designing kitchens, we look at how you actually use the space. Where do you prepare food? How do you entertain? Do you need storage for appliances or hidden solutions to keep benches clear? Small details like drawer organisation, task lighting and bench depth can completely change how enjoyable a kitchen is to work in.

Bathrooms are about balance. A bathroom should feel calm and restorative, but it also has to be practical. That’s why we think carefully about durable finishes, easy-to-clean surfaces and good lighting. Storage plays a big role too – vanities, shaving cabinets and clever joinery mean everything has its place without compromising on the feeling of retreat.

Laundries work hardest when they’re designed smart. A well-planned laundry can save hours of frustration. Hanging rails, pull-out hampers, drying cupboards, bench space for folding. These details turn a purely functional space into one that makes daily routines easier.

And then there’s custom joinery… This is where a home becomes truly personal. Built-in cabinetry, wardrobes and storage solutions bring order to busy spaces, reduce clutter and elevate the overall feel of your home.

Yes, you want a home that looks beautiful, but what really matters is how it works for you. Good design should feel effortless, functional and personal. A home that’s not just nice to look at, but a joy to live in.

If you’re ready to rethink your kitchen, bathroom, laundry or joinery, start by considering how you want to live in the space. At NWI, we send you a detailed questionnaire to learn more about your daily life in each room – the little habits, routines and frustrations that shape the way you use your home. Leave the aesthetics for us to develop because design is so much more than that, a home that feels just as good to live in as it looks.


Get in touch and let’s chat about your project.

September 21, 2025

Why Interior Design Is About More Than Just ‘Looking Good’